Marketing Manager

October 13, 2022
Full Time
Provo, UT – Remote and on-location work

What is Bacon?

We are a rapidly growing tech company that is on a mission to "show the world what a little hustle can do". Bacon is a gig-work app that connects established businesses to local gig-workers. We make temp work respectable and reliable by holding businesses and workers accountable to one another. Our app allows them to choose one another based on ratings, reviews, and performance. Businesses can post one or multiple shifts on the Bacon app while workers can apply for these shifts and work when it fits their schedule.

This flexibility attracts quality workers who would otherwise be unavailable, including college students, stay-at-home parents, second income earners, retired professionals, and veterans. These workers appreciate the opportunity to earn extra money, try new things, and build camaraderie with fellow Bacon workers. Businesses value the higher quality workforce that is provided through the Bacon platform and the ease of finding extra help when they need it.

hustle & shine mentality required

We seek those who show up to get the job done and leave a legendary positive impression in all they do.

job description

The Marketing Manager will work closely with the marketing team and other departments to launch marketing efforts in new markets, acquire workers, and attract clients. The Marketing Manager will be engaged in the strategy, execution, and optimization of Bacon’s marketing campaigns that encourage app downloads, increase user activity, and promote our service to businesses. This individual will fill a data-driven, yet creative role that will be a hybrid of strategy and creativity.

responsibilities

  • Provide value and insight in all marketing efforts--from developing strategy, producing creative, and analyzing performance
  • Innovate new strategies for acquiring leads in target verticals using a combination of paid and organic digital marketing, as well as through traditional marketing
  • Assist in the creative development and execution of Bacon’s marketing campaigns
  • Assist in the development of a content repository--including blogs, case studies, social media posts, and more
  • Analyze content and campaign performance to make data-driven decisions around where to invest marketing efforts
  • Collaborate with the internal marketing team to concept and execute marketing campaigns
  • Coordinate with the sales team to ensure lead quality

Requirements

  • Capable to take initiative gathering, analyzing, and interpreting data to make data-driven decisions that impact marketing performance
  • Ability to strategize around creative & copy
  • Copywriting to drive performance on social media and email marketing campaigns
  • Manage and optimize paid advertising channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, YouTube, TikTok) to hit performance targets
  • Understanding of Google Analytics
  • Ability to develop and execute search engine optimization strategies and own website content
  • Knowledge of excel is a plus
  • Knowledge of HTML and CSS is a plus

benefits

  • Unlimited PTO
  • Health Insurance
  • Daily on-site lunch

culture

Our culture is crucial to all that we do. We expect all team members and platform workers to “Hustle and Shine.” Be ready to work hard and grow in exciting ways you haven’t experienced before. Although we value honesty and openness, we are always respectful in our communication and interactions as a team. We wear many hats, some within our area of responsibility and some to support the team. Bacon is an Equal Opportunity-Affirmative Action Employer - Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation

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HUSTLE AND SHINE.

It's the Bacon way!